As a Wig designer, Soundarya needs absolutely no introduction. Soundarya’s passion in fashion designing and Wig making reflects in her Wig designs, which caught the eye of some of the top models in the UK like Gemma Feare who is the title winner of Miss Jamaica UK, 2012/2013 and Nana Afua Antwi who is the winner of prestigious Top Model of Colour UK, 2010 and led her to be their favourite Wig Designer. Many well-known UK television celebrities like Mimi Fawaz are few of her valued clients.
The journey began in 1960’s when the Wig business started as a small cottage business in Chennai by Soundarya’s grandparents. Wig making skill was not that acquired years ago but was mixed with blood as she has grown seeing her grandparents creating wigs which was later taken over by her parents who are in the wig making business for 25 years. Since then the family is involved in designing and manufacturing Wigs. With Five decades of family experience in the art of Wig making, Soundarya wanted to explore and achieve more in the field of Wig Making.
To take the business to the next level along with her Wig making skills she realised the importance of Managerial skill which made her to pursue her Master’s in Business Administration from England. This created an opportunity to closely study the Wigs and hair extensions market in the UK and led to the creation of Indian Mermaid Hair Xtension Ltd in the UK. In a short span of time Soundarya was able to catch the eye of top models in UK. Soundarya’s collection of designs which are elegant and impressive are inspired from a combination of fashion in east and west by blending Indian Hair in Western styles which makes her work unique and regal.
Each personalised piece has been sensibly thought out and a sketch is made prior to making a mock and then after deep discussion with the client to understand the preferences of the client a final design is carefully created and the Wig is designed and stitched in hand to get the mood, countenance and character.